Throughout the website, you may voluntarily submit information that personally identifies you (the “personally identifiable information”). For example, McDonald’s may ask you to voluntarily submit personally identifiable information if you request information regarding McDonald’s products and services or request access to certain parts of the website. Personally identifiable information includes, but is not limited to, your name, McDonald’s name, department, physical address, phone number, fax number, e-mail address, billing information, viewing preferences, and product interests and comments.
To help McDonald’s tailor the website to the needs and interests of McDonald’s visitors, McDonald’s may collect various types of information from you that do not identify you personally (the “non-personally identifiable information”). For example, when you visit the website, McDonald’s server, through the use of tracking devices, may collect non-personally identifiable information pertaining to you, including your ip address, the length of time you spend on the website, which pages you visited within the website, which site you visited before coming to the website, and which site you accessed when you left the website.
Use of Information Collected
McDonald’s may aggregate the non-personally identifiable information with information collected from other visitors of the website to track overall visitor traffic patterns. This aggregated information will allow McDonald’s to develop statistics that are helpful to understanding how visitors use the website. McDonald’s may use this aggregated information to monitor, maintain, and improve the functionality of the website, making it more responsive to the needs of McDonald’s visitors. McDonald’s may also use the non-personally identifiable information for historical, statistical, scientific, or other purposes. McDonald’s reserves the right to use, sell, and assign for any and all purposes all non-personally identifiable information; and you authorize McDonald’s to use, sell, and assign, for any and all purposes, all non-personally identifiable information.
If you wish to “opt-out” or “unsubscribe” from receiving ongoing communications, please email us at email@example.com.
McDonald’s reserves the right to place a text file called a “cookie” (or a piece of information transferred to your hard disk for record keeping purposes) in the browser files of your computer. The cookie itself does not contain information that would personally identify you, although it could enable McDonald’s to relate your use of the website to information that you have specifically and knowingly provided to the website.
McDonald’s does not intend to collect any personally identifiable information from children through the website. Please do not allow children under the age of 13 to provide any personally identifiable information, ask questions, or submit information via the website. If McDonald’s determines that a child under 13 has provided personally identifiable information, McDonald’s will delete that personally identifiable information as soon as practicable. If you become aware that a child under 13 has provided personally identifiable information, please contact McDonald’s at firstname.lastname@example.org.
Questions, Comments, or Complaints
Last Update 1/5/16