Campaign Materials

Field to Restaurant

Our region is a hub for attacks on the McDonald’s brand and our food. We hold the highest number of people who say they would not visit a McDonald’s in their next 10 informal restaurant visits. Our goal is to erase the stigma, increase transparency with internal and external audiences at new events, and educate our crew on the origins of our food and nutrition information so that they can be brand ambassadors and help improve our brand image.



McDonald’s Field to Restaurant Pt. 1
McDonald’s Field to Restaurant Pt. 2